If you checked your email right now, it's likely that you would see some large company sending you a promotion or others paying for ad space to be seen in your inbox. This is so common that we don't think much of it.
These companies send you so many emails because they know just how profitable email marketing really is. But this is something anyone can do, including you and it can be done with or without an existing website.
In this article, we will show you the importance of growing an email list and also how you can test it out for free using Constant Contact to build and manage that email list in a reliable and professional way.
What Is Email Marketing
In digital marketing, creating an email list is a highly effective way to get right in front of potential customers consistently. This email list allows you to promote any product you want to your audience.
And while most people may delete the email, a certain percentage will turn into customers. To learn how much money email marketing can make, all you need to do is take the percentage of successful leads and times that by the price of your product.
For example, if you have an email list of 2,000 people and only 3% respond, you are left with 60 sales. If you send your list a $30 product or service, you will make $1,800 from that small email list on just one campaign!
Now imagine if your list was bigger! There are people who make 5 figures a month just from utilizing email marketing. Now you can understand why many people say “ the money is in the list.”
The Importance of an Email List
An email list is also important because it allows you to build a community of people who are interested in your business and want to follow you in your journey.
You can build a close relationship with this community in many ways. You can send them a few freebies here and there and keep them posted on company changes.
You want to keep the trust of your email list, so this means you should not be sending a bunch of spam emails everyday because that gets irritating which causes people to unsubscribe fast.
Grow Your Blog Income
If you want to create a blog with another source of revenue, then creating your email list is a must. You can directly send your email list every new article you create which ups your page views and blog popularity.
Promote Your Affiliates
If you earn a commission by driving leads to another company's product, this is called affiliate marketing and you can also use this with your email list.
Simply share a new article that features your affiliate links to your email list and you can begin to see how your blog’s email list can generate great money.
Paid Partnerships
If you have a large email list, you can choose to leverage it to make money from other companies also. Basically, you can charge them to use your list for promotions. The bigger the list, the more you can charge.
What Is Constant Contact?
Using Constant Contact is one of the best ways to set up your email list. It's easy because it can be done with or without a website and it's free to try for 60 days to really get a grasp on email marketing.
This email marketing platform allows you to control all aspects of your marketing from a modern dashboard and allows you to send styled email campaigns to your audience just like the big brand name companies do.
Constant Contact Options
Depending on your needs, Constant Contact has an option for you. There are four main setups to choose from when collecting email addresses.
Landing Page
Collecting emails using a landing page is for those who do not already have their own website or blog.
Constant Contact will auto degenerate a simple webpage for you where you can link consumers to in order to collect their email address.
Many people with Youtube channels will link their audience to their Constant Contact landing page to collect emails which is a great idea.
Forms
Setting up a form is perfect for those who already have existing websites. Constant Contact easily works with WordPress and a form is simply where you would typically type in your name and email on any normal web page.
Facebook Lead Ads
You also have the option of driving people to your email list through Facebook ads. This is a perfect option if the majority of your clients are on Facebook and can even be used in addition to other email collection methods.
Pop-ups
A pop-up usually shows up on a website a few seconds after you start reading an article prompting the user to enter their email. This can seem irritating but, statistically pop-ups are known for grabbing the most emails out of any other method.
Free for 60 Days
If you are new to the world of email marketing, you can sign up free for 60 days to Constant Contact and test it out for yourself. This allows you to get a feel for how you would grow your email list before going all in.
You can also get familiar with sending out high quality email marketing campaigns which will only make you much better when it comes to digital marketing.
Integrate Your Existing Website
If you already have an existing WordPress website, then you can easily integrate your Constant Contact email list with it. You simply need to create the form and paste the code in the proper WordPress folder and that's it.
You will then be able to collect emails on your blog and see them show up on your Constant Contact email list.
Shopify
If you have a Shopify store or another e-commerce website, you can also connect it to your email list to continue sending your old customers new products.
This encourages them to come back as returning customers and will grow the revenue of your Shopify store.
Create Multiple Lists
You may want multiple email lists if you have audiences on different platforms. This can easily be done with Constant Contact.
You can also add different tags to certain customers so you can continue customizing which emails you send to certain people or groups.
Send Automated Welcome Emails
When you sign up for a new social network or company, you usually will receive a welcome email that looks nice and professional.
Constant Contact allows you to send welcome emails automatically just like the pros. You can style these emails yourself or choose from different popular themes that are available.
How Much Does Constant Contact Cost?
You can sign up free for 60 days, but if you decide that you want to take email marketing seriously, you can choose from 2 main plans.
Email Plan
The Email Plan is the most affordable choice and will cost you $20/month. When your email list becomes profitable, this expense will be more than worth it.
Includes:
- Send styled email campaigns
- Use ready made templates
- Accept online donations
- Connect to e-commerce site
- $20/month
Email Plus Plan
The Email Plus Plan is for larger businesses who would like to take advantage of sending automated emails to a larger audience. This plan will cost $45/month.
Includes:
- Customizable pop-ups
- Surveys and polls
- Dynamic content
- Welcome emails
- $45/month
Import an Existing Email List
If you have an older email list that you would like to use in Constant Contact, you can do this also. Some people like the modern layout and easy to use options better than their last email marketing tool.
To do this, all you need to do is import the CSV file into Constant Contact and it will automatically load all your contacts. You can then organize them as you wish.
Is It Worth It?
Many people wait a year or two before they start their email list for their Blog or website, only to realize that if they started it right away, they would be far ahead of where they currently are.
It's more than worth it to start an email list as soon as possible simply for the added revenue you can generate from it on a monthly basis.
Waiting will only hurt you in the long run, as your growth can be directly tied to how large your email list is. And the money you earn from email marketing will pay for the cost of a service like Constant Contact.
Conclusion
It's easy to see why having an email list is so vital these days and why all the biggest companies engage in this form of digital marketing.
Remember that they’re not the only ones who can do this. You can start growing your business and revenue through email marketing as well.
The bigger your email list becomes, the more income it will generate and the more partnerships you can gain by leveraging that email list.
So always remember that “the money is in the list”. Try starting your email list free for 60 days to get a feel for it. When you look back in the future, you will wish you started your email list from the very start as you experience the growth that comes from email marketing.
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