M1 Finance Review: Brokerage and Robo Advisor Investing App

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Starting out in the vast world of Investing can be an intimidating task. We are faced with multiple important decisions to make like what brokerage to use or how to afford a good investment advisor.

This is where M1 Finance comes into play. This app can make your life easier when it comes to investing your money. This review will help you to see if M1 Finance is for you.

What Is M1 Finance?

M1 Finance is a popular software and app that allows you to manage and invest your money all in one simple platform.

It is also a robo-advisor service where your money is invested for you once you give M1 Finance your investment strategy and goals.

It's like killing 2 birds with one stone because typically you would use two different apps to do the things that M1 Finance comes with out of the box.

Its lack of fees and minimum balance has made it one of the most widely used investing apps on the market today.

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Powerful Computer Systems

Now instead of dealing with other humans to manage your finances you have an advanced computer system doing it faster and more efficient.

M1 Finance uses powerful algorithms to determine how to invest your money and these are the same computer systems that the biggest investment banks in the world use to make billions.

This is why typically it's very hard to invest by yourself because you're literally going up against computers that make thousands of decisions each second.

Now with M1 Finance and other similar apps the common investor is on the same level with the heavy hitters.

Is M1 Finance Trustworthy?

M1 Finance has a 4.6 out of 5 star rating on the app store. It's an extremely popular and modern app perfect for the millennial investor.

M1 Finance has over 13,000 reviews of which the overwhelming majority are positive.

It has a reputation as one of the best auto advisor investing apps on the market.

Who Is M1 Finance for?

If you are just getting into the world of online and app based investing this is a great tool for you.

M1 Finance is a perfect solution for advanced investors as well as beginner investors.

These days everything is modernized and uses computers or apps to get stuff done and if we dont keep up it's easy to get left behind.

How Much Does M1 Finance Cost?

It is so easy to get started investing with M1 Finance. There is no need to worry about if you can afford it or not.

Creating a new account on M1 Finance is free. There are no fees that you need to pay when joining and also no minimum balance on your account.

All you need to do is download the app from the Apple or Android platforms or you can sign up on the M1 Finance website.

Sign-up Steps:

  • Create a free account
  • Fill in basic information about yourself
  • Verify identity
  • Link to a bank Account
  • Begin investing

M1 Finance Features include:

  • Invest for $0
  • Barrow at 3.5%
  • Spend with checking or debit card

M1 Finance Accounts

When you set up your M1 Finance app you will need to choose the type of account you want. There are a few options to choose from.

If you would like to invest for a medium term, you may want to choose the taxable brokerage account.

For those who are saving for retirement, you may want to set up a special retirement account that will offer you tax benefits.

If you like to invest with a partner you have the option of opening a joint investment account that will give both you and your partner full access.

Is My Data Safe with M1 Finance?

M1 Finance has military-grade data protection. This is even higher than the typical bank level protection you see in most finance apps.

You won't have to worry about hackers getting to your personal financial information.

They would have just as hard of time breaking into the United States military computer system as they would finding your data.

Is My Money Insured?

All of your M1 Finance accounts are SIPC protected against loss of cash and securities.

SIPC protection is up to $500,000 which includes a $250,000 limit for cash. M1 Spend and M1 Plus accounts are FDIC insured up to $250,000 as well.

So you can rest easy knowing that you are protected if an unfortunate event were to occur.

How Does M1 Finance Make Money?

M1 Finance makes money from the interest gained on the loans it offers to account holders.

They also lend securities purchased by its customers to other investors which earns them money from those loans.

This is why M1 Finance is able to offer their app for free to users like you. Anyone can take advantage of this free investing tool.

M1 Finance Reviews

Matt - “Fractional shares, auto-rebalancing, and it's absolutely free to use!”

Adam - “M1 Borrows flexibility, convenience, speed and ultra-low interest rate (especially for M1 Plus members) can't be beat.”

Christoper - “I'm excited for M1 Spend because I can use it as an emergency fund, capital deployment, or both.”


So whether you are an advanced level investor or a beginner like most, M1 finance is a great option for you.

The modern design and easy to navigate app make it fun to use and the military grade protection will help you to sleep easy at night knowing your data is protected.

M1 Finance is free to sign up for so if you have been thinking about using a modern investment app that automatically invests for you, feel free to give it a try.

Do your best to continue to learn as much as you can about investing so you have the knowledge to continue to make money for you and your family.

We wish you the best in your journey to grow your finances in every way possible so that you can live the life you truly deserve.